Consumer Preferences for ‘’Ganda’’ (Edible Hide) Attributes in Sokoto Metropolis, North-Western Nigeria

Abstract

A study was undertaken in Sokoto metropolis North-western Nigeria to identify attributes of Ganda, determine the relative importance and preferences for the identified attributes. A multi-stage sampling technique was used to select a total of 90 respondents from the largest (Local Government Areas) to the smallest administrative unit (Area) that make up the metropolis. Respondents were asked to list and rank according to their preferences Ganda attributes that are important to them. And to indicate their preference for retail cut size and reasons for their choice. Quality attributes of ganda identified in order of importance. Were Thickness > Cleanliness > Softness > Freshness > Hardness = Fattiness > Openness with respective proportion of 40.23, 37.93, 10.34, 5.75, 2.30, 2.30 and 1.15%. Preference for attributes on a rating scale of (1 very low to 5 very high) and relative importance (Rank scores) of attributes followed the same pattern, where thickness and cleanliness (between which there was no significant difference scored higher (p<0.05) than all other attributes. There were no differences (p>0.05) softness, freshness, hardness, fattiness and openness. A greater proportion of respondents (75.56%) prefer large retail cuts. The dominant reason for retail cuts choice was cheapness. Large, thick and clean Ganda cuts will offer more competitive advantage.